Web traffic
Web traffic
hlmotors.co.uk · Google Analytics 4 · last 30 days vs. prior 30 days
Sessions (30d)
1,667
+4.1%vs. 1,601
Users (30d)
1,265
+13.7%vs. 1,113
Website enquiries
138
+81.6%vs. 76
Form submissions + call & email clicks (counts actions, not unique people)
Avg session duration
143s
-10.6%vs. 160s
Engagement rate
95.4%
+1.2%vs. 94.3%
Sessions & enquiries
Daily · sessions (area) + enquiries: form, calls & email clicks (bars)
Traffic sources
Where sessions come from · last 30 days
- Organic Search64438.7%
- Direct63238.0%
- Paid Search27616.6%
- Referral362.2%
- Display352.1%
- Organic Social211.3%
- AI Assistant80.5%
- Unassigned50.3%
- Paid Video40.2%
- Cross-network20.1%
Regions
Top user locations
- London418
- Singapore165
- (not set)150
- Twickenham75
- Ashburn63
- Bath38
- Hounslow37
- Norwich31
- Birmingham28
- Luton28
Top landing pages
By sessions · ordered by enquiry conversion rate
| Path | Sessions | Enquiries | Conv. rate |
|---|---|---|---|
| / | 808 | 46 | 5.7% |
| /contact/ | 172 | 16 | 9.3% |
| /services/wheel-centre/ | 162 | 59 | 36.4% |
| (not set) | 70 | 3 | 4.3% |
| /about/ | 45 | 0 | 0.0% |
| /services/paint-body-centre/ | 44 | 3 | 6.8% |
| /wheel-colour/ | 36 | 0 | 0.0% |
| /review-us/ | 30 | 1 | 3.3% |
| /wheel-balancing/ | 19 | 0 | 0.0% |
| /electric-vehicles/ | 17 | 7 | 41.2% |