Web traffic
Web traffic
hlmotors.co.uk · Google Analytics 4 · last 30 days vs. prior 30 days
Sessions (30d)
1,438
-6%vs. 1,529
Users (30d)
1,124
-2.4%vs. 1,152
Website enquiries
60
-17.8%vs. 73
Form submissions + call & email clicks (counts actions, not unique people)
Avg session duration
138s
-16.4%vs. 165s
Engagement rate
94.6%
-0.4%vs. 95%
Sessions & enquiries
Daily · sessions (area) + enquiries: form, calls & email clicks (bars)
Traffic sources
Where sessions come from · last 30 days
- Organic Search55638.7%
- Direct52536.6%
- Paid Search29620.6%
- Referral231.6%
- Organic Social171.2%
- Cross-network70.5%
- AI Assistant60.4%
- Unassigned50.3%
- Organic Video10.1%
Regions
Top user locations
- London398
- Singapore132
- (not set)82
- Twickenham52
- Teddington40
- Milton Keynes34
- Hounslow30
- Plymouth29
- Norwich28
- Ashburn26
Top landing pages
By sessions · ordered by enquiry conversion rate
| Path | Sessions | Enquiries | Conv. rate |
|---|---|---|---|
| / | 770 | 28 | 3.6% |
| /services/wheel-centre/ | 157 | 10 | 6.4% |
| /contact/ | 106 | 12 | 11.3% |
| (not set) | 75 | 0 | 0.0% |
| /about/ | 34 | 2 | 5.9% |
| /services/paint-body-centre/ | 28 | 1 | 3.6% |
| /review-us/ | 26 | 0 | 0.0% |
| /wheel-balancing/ | 26 | 0 | 0.0% |
| /mot/ | 20 | 1 | 5.0% |
| /about/manufacturer-approved/ | 16 | 0 | 0.0% |